Monday, November 24, 2014

Ulmart raised prices on the iPhone 6 on its own initiative – Lenta.ru

In the online store Ulmart selling prices on the iPhone 6 and 6 Plus up to 3-4 thousand rubles. However, market participants reported “Lente.ru” that the company did it on his own initiative.

The minimum price of the iPhone 6 Ulmart rose to 36 thousand rubles for the 16-gigabyte model, iPhone 6 Plus is available for 40 thousand rubles or more. Circumstantial evidence “independence” solutions Ulmart is the difference in the prices of different moditsikatsii smartphones. For example, a 128-gigabyte version of the iPhone 6 Plus and gold colors “gray space” worth 45,500 rubles, and gray – 46 thousand rubles. In this Order is available only to the latter.

Sources familiar with the situation said “Lente.ru” that companies do not have a direct contract with Apple can independently change the price at any time, and sometimes put it below or higher than that at which the iPhone offered in the official online store of the American company. They suggest that the deficit Ulmart decided to use Apple products on the market, so the raised prices, in particular, market participants noted that the Russian market is practically inaccessible 16-gigabyte modification.

An indirect proof of the price increase was considered the closure of the Russian media Apple Online Store for the upgrade. He really is not available, but market participants believe that the price increase, this would have learned the first direct partners Apple, but on the site “Beeline”, “Megaphone” and “The Messenger” model of the iPhone 6 and 6 Plus is offered at the same price.

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